THE BRAND

For a life in constant motion

DAY et celebrates all the different kinds of busy – from being busy at work, at home, with sports and hobbies, with friends and family – and the collection has bags and accessories for every occasion, for every kind of busy. As part of activating this feeling of activity and being on the go, we want to use short, punchy lines to capture the sayings we all know and use when we’re out and about.

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